At Excon 2025, Kobelco shifted from a traditional product-centric approach to a deeper, value-driven communication under the theme QEST— Global Quality, Empowered Equality, Progressive Sustainability, and Mutual Trust. While earlier showcases emphasized technical specifications and performance metrics, this year highlighted the Kobelco’s purpose driven theme.
Global Quality (Q) reflects Kobelco’s commitment to consistent excellence across borders. With over 3,000 machines manufactured annually, exports to 16+ countries, and a robust global supply chain, the brand combines Japanese engineering with advanced Indian manufacturing. This ensures precision, reliability, and its positioning as a premium yet economical excavator brand.
Empowered Equality (E) underscores an inclusive workplace culture where opportunity is based on capability. Kobelco fosters Indo-Japanese cross-cultural collaboration, values every voice, and promotes continuous learning. Recognized as a Great Place to Work in 2026, the organization emphasizes trust, fairness, and people-first values to drive performance.
Progressive Sustainability (S) highlights Kobelco’s responsibility toward the environment. From solar power reducing approximately 1 lakh kg of CO₂ emissions monthly to sustainable logistics, battery-powered mobility, and eco-conscious initiatives like rainwater harvesting and tree plantation, sustainability is embedded in daily operations.
Mutual Trust (T) focuses on long-term relationships built through consistent performance and reliability. With over 20,000 machines produced, a strong dealer network, and trusted Japanese technology, Kobelco ensures dependable support and sustained value, including through its used machines business.
Alongside this philosophy, Kobelco showcased its full Infra range, known for fuel efficiency and durability, including models like SK30, SK80, SK140, SK145XDLC, SK220, SK220XDLC and specialized attachments like Telescopic Dipper, Electromagnet, Okada Breaker and many more.
Overall, Excon 2025 saw a highly positive response, with strong footfall and appreciation for the QEST theme, reinforcing Kobelco’s commitment to delivering Cool Blue Excellence through purpose-driven growth.
Glimpses from Excon 2025, 9th – 13th Dec, Bangalore
