Our vision is to become the ‘Partner of Choice’ and set Standards that are acknowledged as ‘Best in its Class’, delivering True Value to the Society. We aspire to reach and retain our position amongst the top three companies, and be the leading Brand, within the next 10 years, in the Industry we operate in.


Our Mission is to rapidly grow our business into a dominant position in our product segment on a sustainable basis and is based on the core principles of customer focus, Excellence of our products, Motivated Workforce and the speed of our response